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Book

20 Mar 2015 0 Comments
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Abstract

Mobile apps have become big business. Once they came pre-loaded onto mobile phones and were largely distributed by mobile phone carriers. Consumers had limited choice, and developers had limited access to the market. All that changed with the arrival of smartphones and app stores: first from Apple, and then from every other major platform. App stores have been with us for less than five years but already there are more than a million mobile apps available across the mobile platforms. By 2017 the mobile app market is expected to generate $76 billion in revenue. In 2010, I began my own entrepreneurial journey into the mobile app economy and launched a mobile app called Corkbin. I was determined to innovate the way wine recommendations were provided, basing recommendations on a consumer’s previous likes and dislikes rather than on opinions from wine pundits. A mobile app made the ideal tool for capturing the consumer preferences needed to train a recommendation system. Today[1], Corkbin serves over 4,000 active users per month and is available as a free download in the Apple App Store and in Google Play. This book is a reflection of my own experience as a mobile app entrepreneur and will dive into three key topics crucial to the understanding of the mobile app economy: the market, innovations, and marketing. The lessons and insights I gained during my own entrepreneurial journey have shaped the structure of this book. I would not have been able to tackle the task of uncovering and analyzing the evolution and dynamics of the mobile app economy had I not experienced it first-hand. My goal is to provide you with a deeper understanding of the evolution and dynamics of the mobile app economy. Using a combination of primary research and case studies, I hope to provide useful tools and anecdotes for evaluating the market potential of new mobile apps and how to market them. The research findings and case studies also provide food for thought in defining a new business model or reinforcing existing decisions. [1] As of December 2012.

Table of Contents

Abstract Table of Contents Introduction The Mobile App Economy History of App Stores Revenue Models Explained Expectation of “Free” Anatomy of an Innovative Mobile App Business Framework for Innovation Case Study: Evernote Case Study: Foursquare Getting in Front of the Consumers Approaches to Marketing Mobile Apps Hypercycle Marketing Strategy Parting Thoughts Bibliography About the Author

Wines I Love

30 Nov 2014 0 Comments
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corks

Over the years I've gotten progressively more interested in wine - so much so that I decided to bring to market a wine app to capture and share wines I come across. With boundless number of wines in the world, I love discovering new winemakers and producers. On this page you'll find my attempts at capturing new discoveries and experiences.

My job brings me to many different cities and I try to make the most of each trip by spending some time discovering those cities. As a United 1K flier, I’m no stranger to the airline’s publication, the Hemipshere Magazine. I often use the 3 Perfect Days articles as an aide when planning for a day around a city that I’ve not visited. I love the fact that the articles give you a detailed plan of where to go and what to see. These blog entries are my version of 3 Perfect Days, mapping out detailed plans of what to do in a city, when you only have a single day to spare. It’ll take me some time to compile various itineraries from trips I’ve taken over the last few years. Here are the cities in the queue: Munich, Zurich, Geneva, Lausanne, Milan, Venice, Vienna, Salzburg, Alba, Konstanz, Paris, Amsterdam, Kuala Lumpur, Hong Kong, Taipei, Beijing, Belize City, Cancun, Dallas, Phoenix, San Diego, San Francisco, Salt Lake City, Vancouver, Portland, and the Wine Country. Sydney

1-day Sydney: The Rocks
Brisbane
1-day Brisbane
san francisco
1-Day San Francisco: Downtown, Union Square, Embarcadero
Bloomington, IL
Dining spots in Bloomington, Illinois
Taipei
1-Day Taipei
Paris Metropolitan
1-Day Paris: Rive Gauche & Latin Quarter
Munich Maxmilian Platz
1-Day Munich: City Center / Marienplatz
Gaudi
1-Day Barcelona: Gaudi
Denver
1-Day Denver: Downtown
Turin Cinema Museum
1-Day Turin
Boston
1-Day Boston: Back Bay
Frankfurt
1-Day Frankfurt
Pike Place
1-Day Seattle: Downtown

dream

In the world of online communities, we need to learn to behave like one. The excerpt from my favorite session at SXSW11 as follows:

The business world is looking more like a small town. Strong downward economic pressures combined with advances in technology have forced rewriting the rules of business. Advances in technology have allowed all of us to collaborate instantaneously over great distances and not be tied to a single geographic area.

iStock_000012664198Small

Having spent years running 24x7 internet-facing production systems, I find that the monitoring element of an application delivery environment is often the last item to be addressed and built outside of the application delivery architecture. As we continue to build our application delivery infrastructure in the cloud, having a good monitoring strategy will allow us to arm ourselves with the information we need to make intelligent decisions. So exactly what should be monitored?

vmworld

With over 12,000 attendees, VMWorld 2009 was definitely impressive. It was great to be there as part of the Cisco data center team and see Cisco continue to make progress into the server & virtualization space. A few exciting technology showcases & announcements that were exciting to me: VMWorld Data Center chose Cisco Unified Computing System (UCS) to virtualize and reduced an environment of 37,728 physical servers using 2,483 racks and 25,329 KW of power to 776 physical servers in 28 racks using 528 KW of power.

Munich Maxmilian Platz

Munich is the 3rd most populous city in Germany and the capital of the federal state of Bavaria. The city itself is made up of historic buildings and impressive architecture, as much of Munich was reconstructed after World World II. National Geographic Traveler ranked Munich at number 30 out of top 100 historical destinations around the world.

Gaudi

As Spain's second largest city and the capital of Catalonia, Barcelona is home to the 1992 Summer Olympics and unique architectures. Winter months can be a lovely time to visit Barcelona, provided the chance of rain is low. Throughout the city, Barcelona features work of architect Antoni Gaudi. Gaudí's first works were designed in the style of gothic architecture and traditional Spanish architectural modes Eventually he developed his own distinct style, incorporating nature's angles and curves into his designs.