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steak

For anyone that's been in sales, tech or otherwise, a frequently used demand generation tactic is something that a colleague of mine once called the "Steak & Commercial". Customers and prospects are invited to a free steak lunch in exchange for listening to the latest sales and marketing pitch. Ultimately the goal is to uncover new sales opportunities by exposing a product's value propositions to potential influencers and decision-makers.

SIME London

I made it back from Brazil in time to attend the 1-day SIME conference in London. It was an enlightening day with lots of good data & insights around mobile & social trends. Some of the snippets captured... Today: Mobile data growth doubled between Q1 2011 to Q2 2012 & there are  6.3 billion mobile subscriptions worldwide. 2017: People will use 15X more data. 85% of the world will have 3G coverage (50% for 4G). 9 billion mobile subscriptions, 5 billion mobile broadband, 3 billion mobile smartphone. Mobility + Cloud + Broadband = Recipe for great innovation yet to come.

Catherine Liao

Hi there! Thanks for stopping by. I got my start in tech at 19, as a systems engineer for one of the first Internet conferencing services in the 90s. Since then, I've architected application infrastructures and managed 24x7 operations for both dotcoms and enterprises. The most memorable work experience came from being part of the team that scaled the web infrastructure for the World Health Organization (WHO) to support the 20X growth of web traffic during the SARS epidemic. I'm completely fascinated with Internet-centric innovations and their implications on how we work and live. In addition to having a technical background, I also hold an Executive MBA from Imperial College London Business School where I focused on go-to-market strategy and entrepreneurship. My dissertation on mobile app revenue models and go-to-market strategies can be viewed here. I love doing business development & product strategy work, and believe that successes are built on 1/3 intuition + data, 1/3 hard work, & 1/3 luck. During the day I represent Riverbed in my role as Sr Director, Platform Solutions Marketing. During the off hours I like to spend time dabbling in wine and technology projects. Back in 2010 I combined my passion in wine and technology and launched Corkbin, a mobile wine app for wine lovers to easily remember and share the wines. Check out the video below to meet Corkbin and the team behind it.  Corkbin is now part of Hello Vino, a fabulous app that helps consumers to easily choose and buy wines. Want to get in touch? Connect with me via LinkedIn or Twitter.  

Sydney

Sydney is the largest, oldest and most cosmopolitan city in Australia. The city is home to the Sydney Opera House, the Sydney Harbour Bridge and the host of the first Olympics of the new millennium. The city is surrounded by nature and national parks, which extend into the suburbs and right to the shores of the harbour. For this installment of 1-day itinerary, we'll explore The Rocks suburb, located in the historical precinct of central Sydney.

Brisbane

Brisbane, affectionately dubbed BrisVegas, is the center of the South-East Queensland corridor that runs from the Sunshine Coast to the New South Wales border of Australia. Brisbane feels young and laid back, with a growing live music scene.

vmworld

With over 12,000 attendees, VMWorld 2009 was definitely impressive. It was great to be there as part of the Cisco data center team and see Cisco continue to make progress into the server & virtualization space. A few exciting technology showcases & announcements that were exciting to me: VMWorld Data Center chose Cisco Unified Computing System (UCS) to virtualize and reduced an environment of 37,728 physical servers using 2,483 racks and 25,329 KW of power to 776 physical servers in 28 racks using 528 KW of power.