Postings
Speaking of Click Fraud
Here’s a nice continuation to my blog post on click fraud associated online advertising. Apparently Microsoft is working on a new way to measure the effectiveness of online ads. “Engagement Mapping” attempts to take into account all the Internet interactions that lead a consumer to buy a product and give advertisers a more accurate assessment of how to plan a campaign online. (more…)
Filed under: Uncategorized — appgirl @ 9:22 pmComments (0)
Fradulent Clicks on the Internet
Came across an interesting article today on TechCrunch that talks about the growth in click-fraud rate. According to the research, nearly 2 out of 3 clicks on Google or Yahoo ads are fraudulent. While that statistic is daunting, it’s not surprising. Many Internet sites have built their revenue models around serving ads. The formula is simple: generate good content; optimize it for search engines to drive hit rate; serve up ads; rinse and repeat. Execution is often not as simple as one must have compelling content as a starting point. Digg and Plentyoffish have been some of the top revenue generators with reported earnings as high as 901k per month from Plentyoffish. (more…)
Filed under: Uncategorized — appgirl @ 9:20 pmComments (1)
application availability monitoring
The availability of any enterprise application is only as good as the monitoring solutions utilized. The reason being that a well thought out / well deployed monitoring solution not only detects when an application has failed to respond to requests, it can also take steps to being remedy the problem without involving human intervention. The last thing any admin wants to be waken up at 3a only to hit the restart button for the downed service. (more…)
Filed under: Uncategorized — Tags: application, availability, gartner, monitoring — appgirl @ 8:14 pmComments (0)