Postings
Speaking of Click Fraud
Here’s a nice continuation to my blog post on click fraud associated online advertising. Apparently Microsoft is working on a new way to measure the effectiveness of online ads. “Engagement Mapping” attempts to take into account all the Internet interactions that lead a consumer to buy a product and give advertisers a more accurate assessment of how to plan a campaign online. (more…)
Filed under: Uncategorized — appgirl @ 9:22 pmComments (0)
Fradulent Clicks on the Internet
Came across an interesting article today on TechCrunch that talks about the growth in click-fraud rate. According to the research, nearly 2 out of 3 clicks on Google or Yahoo ads are fraudulent. While that statistic is daunting, it’s not surprising. Many Internet sites have built their revenue models around serving ads. The formula is simple: generate good content; optimize it for search engines to drive hit rate; serve up ads; rinse and repeat. Execution is often not as simple as one must have compelling content as a starting point. Digg and Plentyoffish have been some of the top revenue generators with reported earnings as high as 901k per month from Plentyoffish. (more…)
Filed under: Uncategorized — appgirl @ 9:20 pmComments (1)
About
My name is Catherine Liao and you're reading the latest postings of various blogs I follow. You'll notice that the topics tend to center around Cloud Computing, Data Center, Virtualization, Servers, Web Technologies and 24x7 Operations.
These are topics that I'm interested in as I've spent a large chunk of my professional career building, deploying, and maintaining 24x7 application delivery environments. I use the knowledge I've garnered daily in my role as a Technology Solutions Architect for Cisco. I should note that this site is my personal site and does not reflect the views of Cisco.
Feel free to drop me a note if you find this site useful or if you'd like for me to check out your blog. I can be reached at catherine.liao@gmail.com. You can also connect with me via LinkedIn or Twitter.
Looking for less "geeky" content? Check out my travel blog 1-Day Itinerary.