This is part 2 of my analysis of the data collected from a survey I conducted a few weeks ago. Last week I published the survey results in the form of an infographic. Part 1 of my analysis was published in a blog post earlier this week. Forty-one survey participants were asked about the marketing activities that they have pursued in… Read more →
This is the follow up to the developer survey I conducted a few weeks back. Last week I published the survey results in the form of an infographic. Today I’d like to share my analysis of the data collected. Forty-one survey participants were asked about the marketing activities that they have pursued in the past, as well as the marketing… Read more →
A few weeks ago I constructed a survey to better understand how mobile app developers pursued marketing for their apps. There’s the infographic of the responses I received. More analysis to follow over the next couple of weeks. Update: The analysis of the survey has been posted. Part 1 and Part 2.
Recently I was asked to share some of my thoughts on how to create visibility for a newly released app. With over 400k apps in the Android Market / Google Play (and over 600k in App Store), the chance of organic discover within app stores are low. Here are a couple recommendations… Press release: while that doesn’t guarantee press coverage,… Read more →
I’m currently conducting a survey about the marketing activities mobile developers undertake when releasing their apps. If you’ve released mobile apps, whether iOS, Android, BB, or Windows, I’d love it if you can take a couple of minutes to answer the following survey.