INFOGRAPHIC: Mobile App Marketing

INFOGRAPHIC: Mobile App Marketing

A few weeks ago I constructed a survey to better understand how mobile app developers pursued marketing for their apps. There’s the infographic of the responses I received. More analysis to follow over the next couple of weeks. Update: The analysis of the survey has been posted. Part 1 and Part 2.

Getting visibility for your mobile apps

Getting visibility for your mobile apps

Recently I was asked to share some of my thoughts on how to create visibility for a newly released app. With over 400k apps in the Android Market / Google Play (and over 600k in App Store), the chance of organic discover within app stores are low. Here are a couple recommendations… Press release: while that doesn’t guarantee press coverage,… Read more →

Are you a mobile developer? Let’s talk marketing!

I’m currently conducting a survey about the marketing activities mobile developers undertake when releasing their apps. If you’ve released mobile apps, whether iOS, Android, BB, or Windows, I’d love it if you can take a couple of minutes to answer the following survey.