This has been a project on the back of my mind since I finished my MBA from Imperial College London at the end of 2012. I drew my inspiration from Guy Kawasaki’s APE: Author, Publisher, Entrepreneur, where he took the readers through the process of self-publishing a book. Of course I had to attempt it myself. So I dusted off my MBA dissertation around mobile app innovation & marketing strategies, took out some of the more academic research part of it, and rewrote it for general consumption.
As an entrepreneur, I can’t help but turn this into an experiment. Is this a topic that is interesting to people? Have I capture the right level of details? Will I help accelerate an entrepreneur’s endeavor in taking a new mobile app to market?
I would like to hear from you. Download the book. Read it. Critique it. Did you learn something? What dimensions have I missed? Help me make it better.