SIME London

Recap of SIME London 2012

I made it back from Brazil in time to attend the 1-day SIME conference in London. It was an enlightening day with lots of good data & insights around mobile & social trends. Some of the snippets captured…

Today: Mobile data growth doubled between Q1 2011 to Q2 2012 & there are  6.3 billion mobile subscriptions worldwide.

2017: People will use 15X more data. 85% of the world will have 3G coverage (50% for 4G). 9 billion mobile subscriptions, 5 billion mobile broadband, 3 billion mobile smartphone.

Mobility + Cloud + Broadband = Recipe for great innovation yet to come.

On innovation management & leadership…
  • Look at combining business efficiency with a great user experience.
  • Be prepared to kiss a lot of frogs before you find the prince.
  • Disrupt a part of the value chain rather than recreate it.
On PR & marketing…
  • Don’t create PR campaigns, create something that’s PR-worthy instead
  • Look at how your product fit into consumers’ lives or “bring to life the purpose of our brands” (Diageo)
Some parting words…
  • 1 billion people on social networks
  • TV is not going away
  • Ad spend is increasing (led by Internet advertising)
  • Data is growing by a factor of 44 between 2009-2020 to 35ZB
Category : business
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